Campaigns
Advertising attempts through countless visuals to continuously sell to the
consumer
of today.
The majority of these visuals are part of a larger
product-specific
body – The campaign. Studying the demographic
variables
of a community such as race,
age, income, mobility, etc. sets the parameters
of a campaign and allows
the advertiser
to determine maximum exposure of
the brand through either printed formats, digital fomats, or both.